Who's Going to the Ball

This blog is personal. Been there. Done that. And proudly describe myself as a serial entrepreneur.

We've all seen or read about the twenty something who is instantly transformed into a billionaire. Maybe his or her company has an idea but no actual revenue model or profits (yet)...and sometimes that still doesn't stop investors. It's a Cinderella Story for sure. Yes, there are legitimate companies that have enjoyed a meteoric rise - and valuation - and do generate profits but that's the exception not the rule.

The same scenario can be seen in sports, music, and Hollywood; although in some cases these individuals do sweat it out for years and against all odds, make it. Then we see them on TV, the internet and in movies. What we almost never see are the failures and there's a lot more of them. But that doesn't make for good headlines and nobody wants to hear about broken dreams.

No matter what the pursuit, all this aspiring talent has different companions along the way: a parent, coach, mentor, teammate, guitar player, agent, friend, etc. Some help. Some do not. It varies. But every entrepreneur gets special attention from the same two people. Loneliness and Doubt. These are the evil step sisters of the business owner. They know where you live, move in immediately and can be extremely attentive. So it's a good idea to get comfortable with both of them right away.

There are other more supportive "members" of your virtual family. However, this basic lesson in sibling rivalry should be taught in every school in America. Not to discourage future employers, but a little dose of reality will help them (better) prepare and perhaps, endure. Small business is indeed the engine that drives the US economy but there are many casualties along the way and few accolades for those who fail.

So while you chase the dream, build your empire and do your best to ignore the two sisters... look for great employees, strategic partners, experienced advisors, and maybe even a fairy godmother, prince or princess. Their help could be key.

There's some luck involved in building a successful enterprise. But integrity, ingenuity, hard work, perseverance, and careful planning might deliver the magic of achievement that may last long after midnight.

Michael J. Mainardi, Co-Founder - Selling Technologies