An owner in the workshop he built
For owners of privately held businesses
Your business deserves more than fragmented advice. It deserves a coordinated team.
BSI connects business owners who need coordinated planning with professionals who have demonstrated the competencies their role requires.
Two audiences, one objective
Where would you like to begin?
Owners and professionals arrive with different questions. Each path explains what BSI does, and what it does not.
Path 01Business owners
Coordinated planning for the business you built
Why fragmented advice leaves gaps, and how to request an educational presentation or a professional connection.
For business ownersPath 02Financial and business professionals
From presenter training to BST Certification
An educational way to engage owners, and a professional development pathway that goes further.
For professionalsOne business, many challenges.
01The problem
Identify problems first. Intelligent solutions come second.
Tax, legal, protection, growth and succession decisions all affect one another. When advisors work in isolation, the owner is left to connect the pieces. BSI exists so the professionals around an owner start from the owner's priorities and stay accountable for the outcome.
When advice is fragmented
- Each professional sees one part of the business
- Decisions in one area create gaps in another
- The owner carries the job of connecting everything
- Planning is postponed because no one owns the whole picture
When expertise is coordinated
- Problems are identified before strategies are chosen
- Specialists are brought in as the need arises
- One accountable professional keeps the conversation moving
- Your existing relationships stay at the center
02Business-owner blind spots
The questions owners rarely get asked.
Busy owners see the business from the inside. The Business Killers educational presentation helps them step outside it and recognize the decisions that put what they have built at risk, before anyone talks about solutions.
03The BSI framework
A strategy for every stage of business.
Four connected priorities frame the conversation between an owner and the professionals around them. Most businesses are working on more than one at a time.
Stage 01 / 04
01Plan
Foundation
A clear strategy for the business, its people, its finances and its future.
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Stage 02 / 04
02Protect
Resilience
Identify exposures and strengthen the safeguards around what you have built.
Stage 03 / 04
03Grow
Opportunity
Informed decisions that support sustainable growth and enterprise value.
Stage 04 / 04
04Transition
Legacy
Prepare for succession, ownership transfer, a sale, or the next chapter.
One business owner. Multiple professional disciplines. One coordinated objective.
04Coordinated professional expertise
The right expertise, coordinated around the owner.
Specialists join as the need arises, each under their own engagement, working from the owner's priorities rather than in isolation.
At the center
The business owner
Along with the CPA, attorney and advisors they already trust.
05The professional pathway
Presenter training, then BST Certification.
For financial and business professionals, BSI offers a clear progression: start by presenting Business Killers, then deepen your business-strategy expertise.
- I
Step 1 · The first step
Business Killers Presenter Training
Learn to introduce business owners to important planning questions through the Business Killers educational presentation.
Presenter Training - II
Step 2 · In development
BST Certification
BSI's next-level professional development pathway for deeper business-strategy knowledge and coordinated planning.
About BST Certification - III
Step 3 · Further study
Advanced Professional Development
Further training and relevant external educational opportunities for professionals who want to go further.
Advanced education
To always advise business owners with integrity and honesty. Refer them when needed. And help them successfully protect and transition a company that took a lifetime to create.Business Strategy Institute · Founding mission
06Begin the conversation
Let's talk about the business you're building.
Tell us what brings you to BSI. We'll review your inquiry and point you to the right next conversation.
Our approved presenter network is in development. There may not yet be an approved presenter in your market. If a Business Killers advisor introduced you, please name them so that relationship is respected.
Request a Connection
Choose what brings you to BSI so your inquiry reaches the right conversation.
- Tell us who you areYour name, email, and what brings you to BSI.
- BSI reviews your inquiryYour inquiry is matched to the right conversation.
- We reply by emailWith the right next step for your situation.
Inquiries are kept confidential and shared only with the professional involved in your connection.